Advertorial  Case  Study  :::  Sen Collection

Fashion

Challenge #1:  Extend a brand's image portfolio, to simultaneously appeal to two target segments --- GenY and GenX.

Challenge #2:  Align the brand's images with its premium price points.

Sen is a Los Angeles-based, Korean designer.

The look of her fashions is very sensual, and very body conscious — wearing her creations requires the right physique. Her designs have a very clean, architectural line.

I decided to showcase her designs in a sophisticated setting, supporting a premium price point. I directed the photoshoot to appeal to two customer segments: affluent Gen Y customers and young celebrities (primary target market) as well as Gen Xers (expanded target market).

I styled photo shoot to look as if it belonged in Italian Vogue. I rented a suite at a cool upscale hotel, to suggest a young celebrity lifestyle, building toward a red carpet event.

Tasks:

  • •   location scouting
  • •   wardrobe sourcing
  • •   photographer hiring
  • •   model casting
  • •   makeup & hair
  • •   model styling
  • •   craft service arrangement
  • •   transportation arrangement
  • •   art direction
  • •   photoshoot staging and direction
  • •   photo selection and editing
  • •   advertorial layout design