Challenge: Introduce a line of Tiffany & Co. pendants to a new target market --- upscale Hispanic customers.
Challenge: Extend a brand's image portfolio, to simultaneously appeal to two target segments --- GenY and GenX.
Challenge: Localize an overseas fashion brand's image, to suit U.S. tastes and styles.
Challenge: Elevate an emerging fashion brand's visual portfolio --- from catalog imagery to lifestyle imagery.
Challenge: Align the brand's images with its premium price points.
Challenge: Help launch a new brand that crosses sportswear with fashion.
Challenge: Style a set of U.S.-friendly looks for an edgy, individualistic European line.
Challenge: Create two imagery packages — one for promotional uses, the other for an e-commerce catalog.